Reset your site data

Within the Danger zone section of your website settings, find Reset stats and click Reset [your domain] stats. Confirm the reset when prompted.

This clears all the stats you've collected until that point from your dashboard, while keeping the site and its configuration in your account, so the stats start from scratch. Resetting isn't a permanent deletion of your site's data. To permanently delete a site's stats, use Delete site instead, which removes both the stats and the site settings.

Stats for a single page, a single goal or specific custom property values can't be deleted on their own once they've been recorded. If you want to keep test conversions out of a new goal, see how to test a goal.